Book Titling, Subtitling and Back Cover Copywriting Services to
Publishers and Self-Publishing Authors of Non-Fiction Books.
It’s a tragedy…Okay, maybe not on the order of war, famine and pestilence, but in its own way… It’s a tragedy how many non-fiction books get published each year – well-written, useful, topical, engaging, important books – that go nowhere because they have a lousy title and subtitle. Lame, weak, boring, confusing, unclever – you name it. And all because those books’ authors or publishers don’t understand that a prospective reader has to be drawn in, wooed, courted… Even worse? Often, they actually think their crummy titles are good. Or that it doesn’t even matter that much! Wrong. SO wrong. Simply put, a book’s title and subtitle (and back cover copy) can make or break a book. More importantly, a really good title and subtitle will sell more books, and when that happens, you’ve just dramatically simplified your ongoing marketing tasks. |
Bad Title = CamouflageYou know how much toil, turmoil and tears went into writing a book. Releasing it to the world with a bad title is like camouflage. Useful if you’re trying to avoid detection. Not so much if want to stand out in a book marketplace that sees roughly 250,000+ new entries annually. |